10 questions that CES 2019 answers to the world of Technology
The world’s largest technology event, the 52nd edition of the Consumer Electronics Show kicks off on Jan. 8 in Las Vegas. And as always, the event aims to show the public as many innovations as possible, as well as pointing out the paths that the industry intends to follow in the coming years.
The fair is expected to showcase faster and improved versions of the products shown in previous editions, focusing on artificial intelligence, machine learning, cloud services and smart devices.
Still, there are several questions that companies in the industry need to respond to and that will impact consumer life immediately. Thinking about it, CNet has asked 13 interesting questions about what really matters at CES 2019.
1. How will 5G change the technology landscape?
The next generation of wireless data transmission promises to be the key to a technological revolution in 2019. But how many 5G-compatible devices will we see this year and how disruptive will they really be?
While most companies will hold smartphone launches for February at the Mobile Word Congress in Barcelona, Chinese companies such as Huawei are expected to use the spotlight at CES to impress the Western market. At the same time, giants such as Qualcomm, Nvidia and Intel will likely announce their 5G chipsets, while carriers like Verizon and AT & T will take the 5G for talks and discussion panels throughout the week.
2. Is Intel ready to defend itself against the attacks of Qualcomm, AMD and ARM?
Intel occupies a contradictory position: it continues to earn billions with CPUs, even if the global computer market is stagnant; at the same time, the company has yet to deliver the promise of the ten-nanometer chip – called the Sunny Code – which is reportedly out of print in 2019.
While Intel crashes, competition strikes. Qualcomm and Apple begin offering seven-nanometer chips for PCs and iPhones, respectively, and even Amazon is developing its own chip based on the ARM processor. With Qualcomm and AMD planning to consolidate their products with the help of this year’s CES, Intel needs to prove to the technology market how it intends to drive business 2019 forward and prove it is not stagnant. And just putting on a good drone will not be enough. The company also needs to decide what it will do without Brian Krzanich, the company’s longtime CEO, who stepped down after a scandal in mid-2018.
3. Is the technological revolution in health already available for use?
Products aimed at healthy living and fitness have grown at CES in recent years but are expected to be a true flood in the 2019 edition. Giants like Apple and Fitbit dominated the health-tech headlines last year but monitoring heart activity It promises to be just the beginning.
Small startups rely on diversity, from monitors on clothes and accessories to measure blood pressure to smartwatches powered by body heat. And one of the major challenges sought by US companies is to pass the scrutiny of the national drug regulatory agency, the FDA.
4. What will Google show?
Last year, Google had a big and flashy CES parking lot and by 2019 the company has a bigger space in a much busier area. They raise expectations for an even more powerful participation and with news that could become the biggest announcements of CES 2019.
5. And Amazon, Microsoft, Facebook and other big technology companies?
None of the giants in the area will have a physical presence as big as Google, which does not mean they will not be at CES.
Several tentacles of the Amazon empire will have small presentations, in addition to Microsoft and Facebook have several spaces of coexistence. Apple and Netflix, on the other hand, do not have space reserved at the fair, but nothing prevents them from organizing to promote meetings.
In addition, all companies intend to use CES to announce goals and address novelty products and services such as Alexa (Amazon), Windows / Azure / Skype (Microsoft), Instagram / WhatsApp / Oculus (Facebook), Siri / HomeKit ) and the Netflix streaming service.
6. Will any video service be able to beat (or at least annoy) Netflix?
Talking about Netflix: The video streaming giant has passed unscathed by the controversies of 2018, but 2019 seems to be the most challenging year ever, with competition emerging from every corner. Disney (which will soon include the Fox archive), Warner (now owned by the AT & T conglomerate), Apple … all have streaming services scheduled to be released this year and that promise to attract consumer attention.
In addition to new content not seen yet, such as a version of Star Wars for TV, this also means that the competition will probably also try to retrieve popular catalog content like Friends (which belongs
7. How far can OLED and MicroLED TV technologies go from now?
LG’s OLED standard has long been dominant when it comes to TV screen technologies. But MicroLED – which Samsung introduced in the 2018 issue of CES – is the most challenging opponent and it can dethrone what has been offered by the industry in recent times.
In addition, with no more affordable prices and a definitive answer to the possibilities of burn-in – its only real drawback – the OLED seems to have peaked in terms of technological outlook.
However, MicroLED will not be a real competitor until Samsung (or another manufacturer) can figure out how to miniaturize it to screen sizes that work in a common living room. Soon, more is expected, along with incremental improvements in LCD and LED technologies, standards that still make up the vast majority of TV sales.
8. Does 8K already matter enough to the public to care about it?
Another attraction at CES will be the 8K televisions, which must be in different booths. With a resolution of 7,680 x 420 pixels, these next generation TVs have four times more detail than the 4K.
But with the stratospheric prices and no 8K native content on the horizon (maybe the 5G can fix this?), The challenge for this pattern seems to be less about technology and more about marketing.
9. Will Alexa and Google Assistant co-exist in peace?
Amazon’s Alexa is still the best wizard in the world, but Google Assistant is gaining momentum – even with competitors such as Apple’s Siri, Samsung’s Bixby, Microsoft’s Cortana, trying to conquer their own space in one world controlled by the voice.
With Amazon and Google trying to block each other, it remains unclear which 2019 products can remain “neutral” – offering compatibility with two or more platforms and allowing the user to decide – and which can bow to the demands of the two largest operating systems.
10. Is there a Plan B if tariffs and trade wars between China and the US continue?
The CES is an international fair, which receives more than 180,000 participants: almost a third of them, foreigners. Yet the modern consumer electronics industry was built on the assumption that its China-based supply chain would always be maintained with an endless stream of cheap gadgets produced for global audiences, all enabled by a global trading system, without competition. However, as Trump’s trade wars drag on by 2019, it is increasingly unsafe to say that the market will remain stable.